One of the hottest topics in rubbish removal news right now is the slow fashion trend. No longer is this movement relegated to only little known companies and designers. Slow fashion is starting to be a mainstream fashion trend as well. The New York Times reported on October 11, 2017, that Alessandro Michele, a flamboyant Italian fashion designer for Gucci, had come out in strong vocal support for slow fashion at the September fashion show in Milan.
Since to paraphrase his exact words would have them lose potency, here is an exact quote by Alessandro Michele himself as reported in the New York Times:
“Resist the mantra of speed that violently leads to losing oneself. Resist the illusion of something new at any cost.”
There’s true passion and strong conviction in Alessandro Michele’s bold statement about slow fashion!
Yes, it is fair to say that the ethical mission of keeping textiles out of our landfills has entered the upper echelon of the fashion industry. This can only portend an accelerated public acceptance for this new way of thinking where keeping our clothing out of the rubbish removal bin will become te new “in style” way of doing things.
Just as the slow food movement is the antithesis of fast food, so too is the slow fashion trend compared to fast fashion. Slow fashion involves owning fewer but longer lasting clothing items, even if each clothing item you purchase costs significantly more. Fast fashion involves the never ending race to drive the price down as cheap as possible, even when that means filling our landfills with textiles, unfair brutal labor practices, and devastating destruction to the environment.
Have you ever taken close note of the poor quality of the clothing you often find at fast fashion outlets like the ASDA? At these places that cater to our desire for fast fashion and a great so called “bargain,” you’ll find poor or inadequate stitching along the seams, buttons dangling by a thread, and material that shrinks, fades, or rips almost as soon as you buy it! Sometimes, the fast fashion clothing item will be unwearable after only one washing!
Check any significant rubbish removal pile and you’ll find plenty of fast fashion clothing, much of it not even a year old or worn more than a few times at best. It should be noted that ASDA was acquired by the US based Walmart after a merger of Asquith and Dairies. All of these stores, both individually and merged, are famous for extra cheap clothing. However, that cheap price tag comes at a significant sacrifice to quality and to the detriment of the people involved in the production of this clothing. Each fast fashion garment also represents environmental catastrophe ready to descend upon our grandchildren and their grandchildren if we don’t changes our fickle fast fashion ways.
Slow fashion, on the other hand, is about going back to the old ways when the makers of clothes were proud of their quality craftsmanship. They produced timeless fashions that would stay in style for decades. Each seam had double, or even triple, stitching. The buttons are sewn on tightly. In slow fashion, the fabric is created from organically produced fibers that do not release chemical toxins into the soil and water table. Fair labor practices are followed with complete transparency along every step of the lifecycle of the clothing. Slow fashion clothing are the types of garments that people want to hang on to for years, even decades, and possibly even pass down to someone else in the family, not toss in the rubbish removal pile.
Slow fashion is also about recycling and reusing clothing. Vintage clothing has become a very popular choice as it has already proven it will last a long time. You’ll hear people shopping in vintage clothing stores say things like, “They just don’t make clothing like this anymore!” Luckily, that is changing as an increasing number of clothing businesses and fashion designers are producing clothes that are built from the thread up to last a long time! Hopefully, this will translate into a downward trend in the rubbish removal of clothing.
Here’s another clothing tip brought on by the slow fashion movement. Everyone has in their closet one dress, one suit, or one item of clothing that they only wore once for a special occasion. What happened at the special occasion? You had it pressed and cleaned to be taken home and hung in your closet for safe keeping, right? How about next time, you rent a dress or a suit when you need a special item of clothing you know you’ll never wear again?!
It could be said that the now famous Patagonia is the “grandfather” of the slow fashion movement so we salute them and their ongoing dedication to using recycled and upcycled fibers in their clothing lines. Other slow fashion companies that have a dedicated following include Eileen Fisher, Kowtow, Taino, Stella McCartney, Primark, H&M, Blue Canoe, and Alternative Apparel. Since the millennial generation has also been dubbed the “green generation,” these slow fashion brands are likely to get even more popular with each passing year. It is one very obvious way the youth are changing the world for the better. Perhaps in the future, rubbish removal will be synonymous with recycling and reusing!