In today’s fast-paced online marketplace, your business website is often your first chance to make the right impression, and in some cases, your only chance. Though content is certainly an important factor and can often bring users to your site from the search engines, attractive and effective web design is vital if you want to keep them on your site. Contemporary consumers expect a positive web site experience, and if your site is not attractive and easy to navigate, there is a good chance that visitors will look elsewhere to make a purchase.
Here are 3 design tips that you can use to boost traffic to your business website and keep your visitors happy:
- Create an intuitive layout that is easy navigate.
Today’s consumers want a positive user experience when it comes to browsing and buying online. Complex website navigation makes it difficult for the user to find what he or she is looking for, and this can be a real sales killer. Your company should aim to create a simple and clean website layout that allows for quick navigation. Do not offer too many buttons, menu options, or sub-pages as this can overwhelm your visitor and cause them to lose patience or interest.
Make sure that the menu navigation titles are clear and relevant so that users can find what they are looking for in a matter of a few clicks. It should also be simple for visitors to complete tasks that drive leads and sales like joining your mailing list or completing a purchase. One of the best ways to ensure that your website is easy to navigate is to conduct usability testing, which allows you to see if website visitors are able to navigate to the pages they need quickly and without hassle.
- Make sure that your website is mobile-friendly.
According to comScore, mobile devices now account for nearly 2 of every 3 minutes spent online. With more and more consumers browsing the web and searching for products and information on their mobile devices, it is vital that companies create websites that are mobile-friendly. A mobile-friendly website is one that loads quickly and can be viewed from smaller screens, such as a smartphone, laptop, or tablet screen.
When creating a mobile-friendly site, it is important to pay attention to content elements such as images and text. Large images can be hard to view from a smaller screen, and they take much longer to load on a smartphone than a standard desktop computer. Similarly, long blocks of text can be difficult to read and scroll through on a smartphone or other mobile device. If visitors cannot easily load and view your site from their mobile device, they may be inclined to leave your site for one that is more mobile-friendly. Keep this in mind as you create a plan for the mobile version of your website.
- Work toward the fastest load times possible.
Though you may not consider load time when thinking about effective web design, the truth is that website load time can impact your bottom line. Page load time is an important part of the user experience. The average user does not have patience to wait for a page that is taking too long to load, and as a result, longer load times can cause a visitor to become frustrated and leave. In fact, according to research from Adobe, 39% of people will stop engaging with a site if the images take too long to load or won’t load at all.
So what should you aim for when reducing page load times? A study from Kiss Metrics shows that 40% of consumers will abandon a website that takes more than 3 seconds to load, and 47% of consumers expect a web page to load in 2 seconds or less. That is why it is vital for all businesses to run a site speed test to determine how long the average page load time is for both desktop and mobile sites. Then, work to identify and fix any issues that are holding your site back from faster load times. Large image and video files are often the culprit for slower web pages. By reducing file sizes, you may see a significant increase in average speed times.
A Note About Professional Design
It is important to note that no matter how much time you spend creating quality content for your website, you will need to have a professionally designed site if you want to do business online. Many small businesses do not have the time or resources to create a professional website in-house, so they have to find a professional web designer. If you do not currently have a marketing budget, you may want to get access to a business line of credit to pay for a professionally designed website.
Although paying for professional web design services may cost you more up front than attempting to create a website on your own, it is well worth the investment. Modern customers expect fast, attractive, and easy-to-use websites from any company that they do business with. A professional web designer can help give you a beautiful and functional website that enhances the customer experience. In addition, when all is said and done, hiring a professional will save you time and allow you to focus on your core business.
Ariana enjoys blogging and nurtures interest on all most all topics. She contributes in many reputed blogs, social platforms and makes her living as a content writer. She is associated with Content Rally.